In the last semester of the study at Fontys University of Applied Sciences the IP in Porto was an addition to the minor ERP/BI. The key project of these 2 weeks was finding improvement opportunities for ‘Marques Soares’ with business intelligence techniques and methods. ‘Marques Soares’ can be compared with ‘de Bijenkorf’ or a smaller version of ‘Macy’s’ with also an opportunity to buy products online. Since the introduction of the web-store, sales are disappointing.
Learn more: IP WISDOM
WISDOM stands for Web Information System Data Organisation Modelling The World Wide Web is the largest and the most widely known depository of hypertext. The rapid growth of the Web in the last decade makes it the largest publicly accessible data source in the world. Web Mining aims to discover useful information or knowledge from Web hyperlinks, page contents, and usage logs. With the ever-increasing demand for Web-enabled data mining, warehousing and management of knowledge, today’s organization has to address the multiple facets of process, standards, technology, data mining, and warehousing management. This requires ICT approaches to provide an integrated interchange of quality metadata that enables individuals to access Web content with the most relevant, contemporary data, information, and knowledge that are both content-rich and practical for decision-making situations. The future ICT professionals should be aware of these new opportunities of ICT in Web environment, with their specific needs and problems. The profession of an IT professional is changing from a technical expert to a more technical-functional expert. The objectives of the IP WISDOM are to explore the new rising fields of web economics and to find ways to integrate these in the existing curricula of business and informatics studies, to confront students with the difficulties of aligning Business (function) and ICT (techniques) in the field of Web Mining. The first target group of the IP WISDOM is students in the second or third year of their bachelor studies. Secondary target group are all teachers in the participating University colleges that want to integrate all the findings in their lectures. All partners involved are institutes of Higher Education offering a Business/ICT-training. Some are more software-oriented, others more business-oriented. This gives an ideal mix of different ideas to be joined in a multidisciplinary case and brings added value to the end result. The practical case is aimed to be used by the participating partners in courses to extend/start a curriculum in Web Mining which in the long run will lead to joint curriculum development “Web Mining”.
